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Pop Up Shop and Musuem

Miami Beach has always been a scene. In the '40s, it was centered around families like the Whitmans who was later built Bal Harbour Shops. In the '70s, it was the cocaine cowboy-types, and in the '90s, it was a group of crazy surfing party-goers. Wait, there was a surf scene in Miami? Yep, and there still is. And beginning this Thursday, this somewhat overlooked culture will be exposed during Surf the Webster. Together with Surfrider Foundation's Miami chapter, high-end fashion boutique the Webster is transforming its ground floor into a pop-up surf shop/museum with the hopes of educating visitors on the laid-back lifestyle--and, um, selling some swimsuits and boards in the process. After all, Fashion Week Swim starts at the end of the week. And if you're feeling skeptical about the authenticity of Miami's surf culture, we don't blame you. After all, the shores of South Beach don't produce anything like the barrels of the West Coast. If we're lucky, we'll get a few swells during hurricane season. But Michael Laas, who volunteers for Surfrider Foundation's Miami chapter, explains: "Surf culture doesn't occur because of the surf, but because of the people." Touché.
Mondays-Sundays, 11 a.m. Starts: July 15. Continues through Aug. 31, 2010


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