I Spy Pricey Panties

Eberjey underwear doesn’t come cheap. Lace thongs range from $18 to $25, and its famous French briefs -- seen in movies like American Pie -- cost $28 to $38. But that’s a small price to pay to support a Miami-born success story. A decade ago, founders Ali Mejia and Mariela...

By Patrice Elizabeth Grell Yursik

December 14, 2006

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Eberjey underwear doesn’t come cheap. Lace thongs range from $18 to $25, and its famous French briefs -- seen in movies like American Pie -- cost $28 to $38. But that’s a small price to pay to support a Miami-born success story. A decade ago, founders Ali Mejia and Mariela Rovito noticed a gaping void in the intimates market somewhere between utilitarian Calvin Klein skivvies and the disintegrable Victoria’s Secret stuff. They filled it with pretty mesh panties that became the must-wear unmentionables of the stars. Today at NiBa, customers can shop like celebs at the Eberjey sample sale. There will be cocktails, revelry, and $15-$30 undies from 4:00 to 9:00 p.m. Call 305-573-1939, or visit www.eberjey.com.
Thu., Dec. 14

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