Go Hard Or Go Home

Hard is ready to take over Miami's party scene. Since 2007, Hard has been giving dance music fans in the West Coast their fix with regular events that consistently feature a killer lineup. It isn't hard for, er, Hard to sell out a 30,000-person event. And with Los Angeles, New...

By Jose D. Duran

March 24, 2011

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Hard is ready to take over Miami's party scene. Since 2007, Hard has been giving dance music fans in the West Coast their fix with regular events that consistently feature a killer lineup. It isn't hard for, er, Hard to sell out a 30,000-person event. And with Los Angeles, New York, and San Francisco's party scenes conquered, Richards has set his sight on Miami. Last year, Hard held its first event at the pool at the Fontainebleau Hotel -- thanks to the wonderful Miami Beach noise ordinance, it was a somewhat tamer version of what the party really has to offer. But this year, Miami will finally get a taste of what the brand can really bring when it hosts Hard Miami at Grand Central with headliners Diplo and Tiga. New Times spoke to founder Gary Richards about Miami's dance music scene, Ultra Music Festival, and this year's lineup. Check it out on Crossfade
Thu., March 24, 10 p.m., 2011

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Jose D. Duran is associate editor of Miami New Times where he primarily oversees the arts and culture and music beats. Jose joined the New Times staff in June 2008 but has been covering Miami culture since 2005. His work has also appeared in publications likeVice, Billboard, and Spin. He’s earned numerous accolades including placing first for Weekly Newspaper Contest: Business Reporting from the Florida Press Association in 2020; placing third for the Writing: Light Feature from the Florida Press Club in 2019; and placing third in Weekly Newspaper Contest: Best Obituary from the Florida Press Association in 2015. Jose holds a bachelor's degree in journalism from the University of Florida.

Contact: Jose D. Duran

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Twitter: @jose_d_duran