Best Surf Shop - 2013
F1RST Surf Shop
Kowabunga, dudes and dudettes! There's finally a spot on the beach where you can rent surfboards and paddleboards, and learn how to ride them with some of the coolest surfers in the Magic City. Owned by Miami Beach surf rats Mark Gamez and Christian De La Iglesia, F1RST Surf Shop has been holding it down since 2008 at South Pointe Park, the premier location to catch Miami's sporadic swells. Instead of a run-of-the-mill surf shop where you'll have to spend close to $1,000 for a board, wetsuit, and all the accessories that come with catching waves, these two bros specialize in rentals of surfboards, skimboards, and paddleboards by the hour. They also offer lessons. Prices for rentals range from $30 to $100, while lessons cost between $75 and $99 (although the price drops for group lessons). If you've got your own board, F1RST offers year-round dry-dock storage inside the store and a private secured cage with 24-hour surveillance inside the Continuum condo tower. Even better, its waterfront location is just 50 feet from the white sands of South Beach. F1RST also carries an inventory of boards and accessories for sale. Find your board shorts and practice that Keanu snarl: Surf's up!