Best Pop Artist - 2012
Thanks to meat-fashion enthusiast Lady Gaga, pop music is currently parked at the corner of Weird Boulevard and Glamour Drive. Travel down an alley, though, and you'll find Marlon Alarm. In his video for single "Double Diamond," ethereally beautiful, ambiguous, and asexual Alarm emerges from a trash can before pronouncing with a sneer: "Radio, listen up, play my song. I'm talented as motherfuck." In the song's video, he does his best Britney on a budget — but gives off a classic Bowie vibe. It's not quite polished enough to reach double-diamond sales status, as the name suggests, but Alarm is an exciting raw talent with a clear artistic point of view. Sadly, radio may not be playing his song anytime soon, but there's no denying he is as talented as he claims to be.