Best Music Video - 2012
DJ Khaled's "I'm on One"
Most rap videos are luxurious fantasies layered on top of other wildly luxurious fantasies. We've all seen the video in which a rhyme-spitting protagonist is partying in the VIP section of the hottest club, wearing the finest clothes, drinking top-shelf liquor, and standing amid gyrating ladies — one of whom he'll probably take home later in a fine sports car. It's exciting, but nothing we can relate to. This is what makes DJ Khaled's clip for "I'm on One" stand out. It's a luxurious fantasy layered on top of, well, a pretty mundane downtown Miami lifestyle most of us know well. The song features three of the biggest rappers — Drake, Rick Ross, and Lil Wayne — but they're doing some pretty ordinary things. Drinking Four Loko on a balcony after a long night out? Yeah, we've done that. Flirting on the Metromover? Been there. After-partied in a friend's barely furnished downtown loft probably bought out of foreclosure? Check. Swerved across lanes of traffic between high-rises and pulled over by the bay to smoke a blunt? Maybe not in a Rolls like Rick Ross, but yep. Getting caught in the rain? Duh. One day when people ask us what is was like to live in Miami during this era, we'll show them this video. We just won't mention that Khaled and company made it look ten times more glamorous.