Best Arts Outreach - 2012
Florida Grand Opera
Social media innovations. Flash mobs. Wynwood Second Saturday Art Walk performances. They sound like the attention-getting tactics of a young start-up arts collective. But the cultural organization that's making the biggest push for new audiences this year isn't a new one. In fact, it's been around for 71 seasons. It's Florida Grand Opera. FGO wants your ass in its audience, and it's going to great lengths to achieve it. In February, the opera's performers infiltrated Miami International Airport as part of the Knight Foundation's Random Acts of Culture. Dressed in plain clothes, they emerged from café lines and waiting areas to perform six times at gates throughout the terminals, to the delight of travelers who otherwise had nothing but stale coffee and flight delays to look forward to. FGO followed that spectacle with an announcement that was truly uncharacteristic, especially for an artistic medium as traditional as opera: The company was offering special seating at its shows for patrons who wanted to be able to use their cell phones, tablets, and other electronic devices during the performance. Tech-obsessed culture seekers could geek out to their hearts' content, sharing photos, tweeting, and even live-blogging from the shows themselves. Next came FGO's performances at the Dorsch Gallery during Second Saturday Art Walk in April, a showcase designed to appeal to an unlikely audience — hipsters. The Dorsch was packed for every performance that night. In an arts community as rapidly evolving as Miami's, innovative ideas are the only thing that'll hold anyone's interest for long.