Lucas Leyva's video for Rachel Goodrich's "Lightbulb"
At the beginning of the year, Sweat Records announced a contest for amateur filmmakers to create a video for local sweetheart Rachel Goodrich's latest single, "Lightbulb." The winner would receive bragging rights and $500. Thirty-seven artists uploaded their entries to YouTube for Sweat and Goodrich's consideration. The song, like much of Goodrich's work, is quirky, unthreatening, and full of kazoo. It's sunny and hummable enough to land in a Crayola commercial. So most of the would-be video directors submitted similarly twee clips and animations. Not Lucas Leyva, the young, upstart member of the local Borscht Film Festival. The Miami native is diehard 305 till he dies, and his version went for reality. Filmed in the streets of Wynwood, the video shows a gang of street children on bicycles, tattoo artists, and thugs with gold vampire teeth — all lip-synched along to Goodrich's happy-go-lucky tune. Some are loading guns or rolling dice. Oh, and between each of these vignettes, there's plenty of booty-clapping for emphasis. The entry was completely unexpected, and the predictable offended comments on YouTube were as funny as the concept itself. Leyva scored second place in the contest, but he's the winner in our book. (You can see it by searching Leyva and Goodrich on YouTube.)