Best Flack - 2008
Larry Carrino of Brustman Carrino
There's an epidemic of bad public relations in Miami. The field is overrun with hoochie mamas in designer gear who think Facebook is an awesome PR tool, who can't write worth a damn, don't have any idea what publication they're pitching to, and instead dedicate themselves to primping and pouting and being seen ... all without doing the research and beating the pavement. So it's a real pleasure to encounter a professional such as Larry Carrino. Most often he can be found quietly working his ass off rather than hobnobbing with C-listers at trendy nightspots. Susan Brustman and Associates was already a PR force to be reckoned with when the firm hired 19-year-old Carrino as an up-and-coming PR assistant. Dedication, writing skills, and knowing his niche has paid off. Now Carrino is in his early thirties, he has moved up the ranks to vice president, and Brustman Carrino is the preeminent culinary, arts, and entertainment PR outfit in Miami. They represent major restaurants and famous chefs — Fleming's, Bourbon Steak, Michael's Genuine Food & Drink, and the esteemed Bali Ha'i event at The Kampong are but a few of their recent clients. The plume in their cap is the Food Network's South Beach Wine & Food Festival, which keeps growing each year.