A recent survey conducted at a weekly work meeting revealed that watch popularity has decreased dramatically with the advent of cell phones and other digital time-displaying gadgets. But there's just something classy about wearing a watch. It doesn't have to be flashy or encrusted with diamonds to make a statement about the wearer. Just the simple act of watch-wearing reveals an intentional awareness, and watches can often be a symbolic gift from a wife to a husband for an anniversary or from a parent to a child for a birthday. The unfortunate thing is, these symbolic gifts eventually stop on you. Batteries give out, intricate mechanisms get frazzled, spring winders get unwound. That's when you need to take your precious cargo to London Watch.Tucked away in a retro turquoise and cream-color strip mall that time forgot, this little store keeps on ticking. London Watch is a family-owned business, a tiny jewelry store that seems like it should have closed in the Seventies. And it's not alone; this entire strip mall is a delightful relic, filled with quirky tea shops, overflowing Asian trinket stores, and dim Colombian restaurants. The store is filled with timepieces, leaning heavily toward silver- and gold-banded wristwatches, with some pendulum swinging wall clocks that reveal true craftsmanship. You hand two busted timepieces over to the wizened abuela with the round, owlish eyes. "Quince minutos," she says — fifteen minutes — before opening the back of the device with aged but nimble hands. Fifteen minutes is enough to browse the shiny contents of the store's many display cases and then wander over to Smoothie King for a Cherry Picker. By the time you return, smoothie cup in hand, your watches have been repaired. "That will be $10," says abuela's daughter, a woman with bifocals and a soft, quiet demeanor.