A typical local television rundown of a South Florida newscast may go something like this: car accident, pot bust, fire, and some type of weird news or terrorist connection. But at WTVJ NBC 6 they have a jewel, and his name is Jeff Burnside. He's a veteran newsman who goes the extra mile, covering investigative and long-format news stories — the kind that used to be common on the airwaves, before ratings started dictating the "if it bleeds, it leads" philosophy. As part of WTVJ's special projects unit, Jeff often covers environmental stories, and has even become an advocate for the animal kingdom. He has gone undercover to expose how puppies go from puppy mills to pet shops, and may have helped save the whales by uncovering how powerful sonar can hurt them. He's interviewed presidents, exposed white-power extremists and dangerous religious cults, and so much more. He's got more than twenty journalism awards under his belt, including several regional Emmys. Watching the occasional fire story get blown out of proportion is bearable, knowing that Jeff will be reporting some fresh, creative story that day, too.