Nike is not an industry leader for nothing. They know what an athlete needs to get the job done. And let it be said that they were the first to recognize that if Rocky Balboa needed a little "Eye of the Tiger" to get him into the ring, then perhaps you and I might also improve our athleticism with a snappy little ditty to plod along to. With that in mind they created the annual Nike Run Hit Remix, which made its South Florida debut this past December. For a $30 fee competitors enter a five-mile run with legendary artists such as De la Soul performing live on temporary stages along the route. Last December's inaugural South Florida event drew almost 4000 participants to the starting line at the Miami Beach Convention Center. And thanks to the musical stylings of Nineties greats like Digital Underground, Young MC, Coolio, and Vanilla Ice, the majority also crossed the finish line on the sand at 22nd Street. "Yo, Adrian, we did it!"
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