Diamond Jim Brady is often referred to as the greatest glutton in American history, but iconic food writer M.F.K. Fisher disagrees with this assessment: "That he ate nine portions of sole Marguéry the night George Rector brought the recipe back to New York from Paris ... does not mean that he gorged himself upon it, but simply had room for it." Which is what we remind those sitting to dine with us at the redundantly named New York's Big Apple Deli as we mull over the almost infinite menu. Excepting some desserts, all the food here is made on the premises, and there is simply so much one needs to try. Like the "world famous" matzoh ball soup. Stuffed cabbage, cheese blintzes, knockwurst (kosher, of course). Smoked whitefish. "Lower East Sides" like potato salad, cole slaw, and kasha (roasted buckwheat) knish. Mile-high sandwiches, including our favorite, the Rachel (pastrami reuben). Rugelach or rice puddingç Both! Sandwiches start at $6.95, a bowl of soup is $3.50, desserts are all under $4. With such reasonable prices, you will be amazed at how much room you have. So go for the New York cheesecake, too.