Some might be familiar with that euphoric rush, the runner's high. Chances are, though, you are far more aware of the crushing pain associated with ill-fitting shoes more commonly associated with greedy sales reps trying to cash in on a quick commission. See, whether you're a serious sprinter or a Sunday-morning stroller, your kicks can help reduce the risk of injury and increase your chances of success. That's where The Runner's High comes in. These guys know feet — ugly, small, sweaty, or well traveled. And the helpful staff prides itself on matching your extremities and exercise goals with your budget. Yes, they stock the latest styles and all the major brands. But they don't pressure clients into buying the most expensive pair, suggest something because of its color, or let you purchase something that doesn't fit. Not convincedç Head to the store and they will even videotape you on a treadmill to better analyze your gait — at no charge. That process, in the industry, is known as The Runner's Why.