Even as Lincoln Road began to descend into ultrahipness in the late Nineties, Zeke's was one of the places to escape the madness. The comfortable crowd, extensive beer selection, and low prices made it the place to be for those who didn't care about being in the Place To Be. Then -- suddenly -- it closed. Victor Deutsch, who owned and ran the bar along with his mother Thelma, simply shut it down. "My son closed it, and I had the intention to reopen right away, but I had to tend to a sick family member," says Thelma. Rather than sell the valuable property, Thelma held on and reopened this past November. "Now it's open again, and everybody is enjoying it," she says. "The community needed a place like this -- laid-back, low price, no pressure."