PH: If Whole Foods Market sells whole foods, does that mean other supermarket chains sell quarter, half, two-thirds, or five-sixths foods?
Mr. S: Yes.
PH: How can that be?
Mr. S: The extra percentages come via nutritional benefits invisibly contained within Whole Foods' products.
PH: If they are invisible, how do we know they are there?
Mr. S: Perhaps you will feel an increase in energy and stamina. Maybe you will notice an extra hop in your step. Or maybe not. It doesn't matter, because, as I believe Dr. Freud once said, "Sometimes an organic banana is just an organic banana."
PH: Meaning?
Mr. S: Whole Foods' whole foods are good for you whether you know it or not.
PH: I'm not a health-nut per se -- I mean I want the stuff to taste good. Are the fruits and vegetables riper and juicier at Whole Foods? Are the selection and quality of prepared foods, baked goods, meats, seafood, coffees, cheeses, nuts, wines, and chocolates better than those I might find at the market at which I usually shop?
Mr. S: Yes and yes. As the old Yiddish proverb goes, "If you board the wrong train, it will do you no good to run through the cars in the opposite direction."
PH: Meaning?
Mr. S: I'm sorry. Our time is up.