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BEST POLITICAL MISCALCULATION Miami 2005 - José Cancela

BEST POLITICAL MISCALCULATION José Cancela Despite a rave endorsement from the Miami Herald touting his candidacy for Miami-Dade County mayor, Cancela tanked in the August 31 first round of voting. But on the way down he pumped a lot of good money into the local political economy. The former head of Radio Unica (a Spanish-language radio network that also tanked) and darling of the chamber-of-commerce crowd came in fifth place, about 9000 votes behind fourth-place finisher Miguel Diaz de la Portilla and just 45,000 votes behind the victor, Carlos Alvarez. Cancela, however, ended up at the top of the heap in fundraising and campaign spending -- nearly two million dollars. The political pork helped sustain a host of needy pollsters, strategists, composers of radio jingles, creators of political advertisements, media outlets, and many more. Cancela also showed heart and loyalty by sending a big chunk of his campaign change to the Herald -- even before the endorsement -- for a barrage of very well-placed ads. In the proud tradition of also-rans, he also infused the campaign discourse with radical, even noble, ideas other candidates dared not raise, such as his solemn pledge to synchronize traffic lights. Conspiracy theorists imagined that Cancela's ill-conceived bid served a hidden agenda: siphoning enough votes from contenders Diaz de la Portilla and Maurice Ferré to keep them out of the runoff. If so, it was one very expensive agenda.

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