BEST FLORIST - 2005
Coconut Grove Ruben's flower stand was last year's winner in this category; it deserves the honor again. In the face of construction, invading millionaires, increased non-flower-buying traffic, annoying self-righteous neighborhood activists, and an ambulance which arrived not to transport a patient but to crash into Ruben's display of Easter baskets, the gentlemen of Ruben's Flowers remain unfazed and constant. The flowers themselves -- from as far away as Ecuador and Holland and as close as South Miami-Dade's Glaser Farms -- are inexpensive and uniformly fresh and beautiful, but it is the Ruben's duo who are dewy. Hiring homeless people to do small chores for food, cash, and shelter from the sun or rain for a few hours, watching neighborhood children get off the bus and walk home from school (and keeping a vigilant eye on neighborhood houses) and beginning each day with a lusty chorus of day-ohs, Ruben's Flowers is a strictly cash, old-school business. To their extra added credit this year, they have remained neutral in the heated Home Depot debate, allowing naysayers to hang signs in their yard and pro-Depot militants to deposit heaps of the same signs collected from various Grove locations in their trash.
Readers´ Choice: Pistils & Petals