BEST BOONDOGGLE Miami 2003 - Miami bus benches
Or should we say "bus benches" -- because who are we trying to fool? We all know these new contraptions are lucrative mini-billboards disguised by Sarmiento Advertising Group as seating units for the bus-riding masses. And as bus-riders themselves will tell you, the proof is in the scorching heat that radiates from the benches' metal bars after a few hours absorbing solar radiation in 95-degree heat. In some locations Sarmiento didn't even bother with the bench decoy; only the sign. City of Miami planning directors, former Manager Carlos Gimenez, and all five city commissioners fell for the company's crafty sales pitch, in which the billboards were described as "street furniture." Apparently Sarmiento's metallic sofas looked so cool in photos that city officials agreed to let the company place some right next to those old advertising-delivery devices known as "bus shelters," and even alongside the old wooden "bus benches" the new ones were to replace. But they turned out to be so uncool that Sarmiento executives were soon scrambling to apply a heat-repellant coating to protect the tax-paying public's backsides, as well as their own.