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BEST AM RADIO PERSONALITY Miami 2003 - Jim "Mad Dog" Mandich

Mandich may have the experience and credentials to be a jock-talk radio host (including three NFL Championship rings, one from his play as tight end on Miami's undefeated 1972 Dolphins squad), but it's his voice that really reaches out and boxes your ears. Where other jock-talk personalities embrace goofy sports-geek overenthusiasm or know-it-all laconicism (like Hank Goldberg, Mandich's colleague at WQAM-AM 560), Mad Dog's bombastic pipes carry the show. It's impossible to transcribe the stretched vowels and clipped consonants that roll around like gumballs in his mouth, but suffice it to say that the voice makes even the generic parts of his act seem fresh (the studied political incorrectness, barking at callers when the show gets a little slow). Almost everything he says seems funny, including his stock "Never better!" (delivered as if fired from a cannon) in response to callers' ubiquitous "Howyadoon' Mad Dog?" In addition to the afternoon call-in show (1:00 to 3:00 p.m.), Mandich can be seen on Channel 10's Sports Jam Live, though it's hard to get the full impact of the voice when you have to watch him too.

Readers Choice: Neil Rogers, WQAM-AM (560)

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