There's a reason we keep naming this store numero uno among soccer outlets. In a word it's service. Oh yeah, and the selection is pretty good too. The first-time futbol mom, facing a daunting array of supplies, can take comfort in the patient explanations on the relative merits of the Diadora line of balls and cleats and gloves and shin guards, versus Filas, Adidas, or the half-dozen other major sports outfitters. For those early planners hoping to cash in on junior's field prowess, this is the place to pick up that replica jersey to wrap your first-born in, channeling Pele or Maradona. Store hours are 10:00 a.m. to 7:00 p.m. Monday through Friday and 10:00 a.m. to 6:00 p.m. on Saturday. Sundays they are open until 5:00 p.m.