Larger than the sign marking the Norman Brothers name on the front of the store are the red letters just below that exclaim, "The Fresh Approach." Words the proprietors live by. Any doubts? Check out the mouthwatering prepared foods (smoked ribs, rotisserie chickens, meat loaf), impeccable seafood and meat (including USDA prime-dry aged beef), tempting baked goods (pastries, breads, fine chocolates), top-shelf deli items, enticing fruits and vegetables, and refreshing juices and fresh-fruit shakes. A bit pricey, yes, but weekly specials guarantee you won't go home empty-handed.