Best Art Cinema Miami 2001 - Mercury Theatre
With the closing of the Alliance Cinema on Lincoln Road, it looked as though this category would be consigned to the cultural graveyard. Conventional wisdom had it that nobody could withstand the gravitational pull of the multiplex. Besides that, it seemed as if an audience for art movies simply didn't exist in Miami -- or didn't exist in large-enough numbers to make financial ends meet. But that didn't deter Cesar Hernandez-Canton, Johnny Calderin, and Ray Garcia (also operators of the Absinthe House Cinematheque in Coral Gables). In January of this year they opened the 103-seat, nonprofit Mercury Theatre to high hopes if not huge crowds. Although the opening was a year later than planned, the delay actually may have worked in their favor. Their hopes of riding the entrepreneurial wave in Miami's Upper Eastside created by restaurateur Mark Soyka were enhanced by giving Soyka (the restaurant) a chance to develop a following, which it has. With Soyka (the man) as landlord, Hernandez-Canton, Calderin, and Garcia remade an old warehouse adjacent to the restaurant, featuring amenities such as tables and chairs in the lobby, twenty-foot ceilings, unusual concession delicacies, and gallery space. Soyka installed a fountain outside and added more tables and chairs. Voila! An oasis was born. Films are screened twice nightly during the week. Matinees are added on the weekends. Yes, the movies don't change all that frequently, but it sure beats the only attractions formerly available in the neighborhood: streetwalkers and strip clubs.