Best About-Face - 2001
What a difference a year makes. Back then Miami-Dade County was snubbing the Latin Grammys. Now Mayor Alex Penelas and Cuban American National Foundation chairman Jorge Mas Santos are rolling out the red carpet for the awards show. Why? Technically it's because a U.S. Supreme Court decision effectively nullified the county ordinance that barred groups that do business with Cuba from using county-owned facilities. But the real reason is simpler: Penelas, Mas Santos, and others in the Cuban-American community finally awakened to the fact that they were losing the public-relations battle for the hearts and minds of the American people. Rather than seeming sympathetic, Cuban Americans were viewed as intolerant, especially following the Elian Gonzalez affair. And Miami, rather than being the vaunted Capital of the Americas, was becoming increasingly isolated. Opening the doors to the Latin Grammys is the first step in a long-overdue effort to reverse that trend.