Every morning Rafat Monem gets up at about 4:00 and heads to work, where he will bake more than 7000 individual loaves of pita bread. By early afternoon they will all be sold. Each loaf is an individual work of art, a light and airy source of comfort, whose gentle folds ply easily apart exposing a soft and inviting interior. Monem, the son of the store's owner, Okashah Monem, has been baking pita bread for seventeen years. What makes it special? "It's the ingredients we use," says Monem, a Palestinian who was born in Jerusalem. And what are those ingredients? "I can't tell you that," he laughs. "It's a secret."