A casual trip to the grocery store turns into a sharp, funny indictment of the pregnancy-industrial complex in Rhonda Mitrani's short film SuperMarket, which wittily skewers society's treatment of the so-called miracle of life. Shot at a local Sedano's, the film follows Jasmine (Heather Lind), a woman in her mid-30s, who finds herself in a Twilight Zone-esque alternate universe the moment she strides through the supermarket's sliding glass doors — and discovers she's pregnant. Filled with bizarre baby products and eerily well-meaning women who bombard Jasmine with unsolicited advice and opinions, SuperMarket will resonate with any viewer who's been publicly pregnant and therefore privy to the belly-touching and concern-trolling that comes with growing a fetus in the U.S. With equal parts sarcasm and compassion, Mitrani offers a hilarious and cringe-inducing reflection of a society hell-bent on encroaching and capitalizing on one of the most deeply intimate experiences a woman can have. But despite the heavy subject matter, SuperMarket is also a bright, light, even cautiously uplifting comedy.