Best Spanish-Language TV Personality (2012)

Jorge Ramos

Jorge Ramos is hard to miss. Long before Anderson Cooper was strutting around conflict zones in a tight black T-shirt, the original silver fox was stalking presidents for exclusive interviews. During his 27 years at Univision, Ramos has helped grow the Spanish-language station into one of the most powerful in the Americas. Since starting his Sunday morning talk show Al Punto in 2007, he has almost single-handedly shown that Hispanics are a political force to be reckoned with. He has interviewed Barack Obama, Mitt Romney, Newt Gingrich, and even Arizona's vigilante sheriff, Joe Arpaio. Yet despite his international reach, Ramos is far from the first name you think of when it comes to Miami's prensa power brokers. One reason is that Ramos — Mexican-born but now an American citizen — and his station cater to a mostly Mexican audience. Univision's studio may be in Doral, but its audience has traditionally been in Texas, California, or New York, not Florida. But a recent spat between Ramos and Florida Sen. Marco Rubio proves that Univision's relevance — along with its audience — is growing in Miami. After months of trying to track down Rubio for an interview, Univision execs told the senator that Al Punto would run a story about how his brother-in-law had past convictions for drug trafficking. If the senator granted Ramos an interview, however, the stand-alone story might not air, they allegedly said. Rubio's team leaked news of the negotiations to the Miami Herald and the story exploded. But the flap didn't dent Ramos's popularity. If anything, it just showed his expanding influence. El zorro plateado is here to stay.


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