At the intersection of LeJeune Road and SE Eighth Street a week before the March 15 recall election, Robert Gewanter's storefront sign captured the electorate's mood concerning a certain county commissioner facing imminent ouster: "Sweep Natacha Seijas out of office with the same broom she flew in on." For the past 18 years, Gewanter has been Miami-Dade's de facto town crier, issuing biting decrees about county politics and current events via laminated bold, black block letters. It began as a marketing gimmick to grab the attention of passing motorists. "The liquor business is very competitive," Gewanter explains. "It would be hard to put competitive prices up there, but people see a funny comment and remember the store." No one has been safe from Gewanter's sarcastic signage. Some of his regular foils have included former Hialeah Mayor Raul Martinez and President George W. Bush. Following Dubya's controversial victory in 2000, Gewanter declared, "He trusts people, what mumbo jumbo. If morons flew, the GOP logo would be Dumbo."

Location Details

794 SE 8th St.
Hialeah FL 33010


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