If you have any notion of paying a couple hundred bucks for your garage band to cut a demo here, quickly dispense with it. The Hit Factory is for the big boys. And to get here — just like Carnegie Hall — you'll have to practice, practice, practice. In the '60s and '70s, the nondescript North Miami converted warehouse complex was a musical oasis for rock and soul musicians. It had amazing acoustics and a serious stockpile of equipment. This was the studio, after all, that cranked out James Brown's "I Feel Good," Fleetwood Mac's "Rumors," and even Black Sabbath's "Heaven & Hell." The studio bustled steadily until it was purchased in 1999 by New York's Hit Factory, officially becoming Hit Factory Criteria. Things only went up from there. While digital setups and updated facilities came in, so too did a new generation of producers and artists of a broader range of genres. These days, the Hit Factory is the local ground zero for high-chart hip-hop, pop, and R&B. The most anointed producers usually take up long-term residence. Scott Storch, for instance, had his own reserved parking space in the golden days. Moving up to the Hit Factory is a coronation of sorts, with the crown this year belonging to hungry young industry stars such as Usher- and Beyoncé-hit-maker Rico Love. No matter who's there, though, the studio remains the star, its storied history and great acoustics imbuing every track with a bit of rub-off magic.

Location Details

1755 NE 149th St.
North Miami FL 33181


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