Ego Trip

The table of contents in this four-by-five-and-a-half-inch monthly magazine tells the story. Bartender of the month. DJ of the month. Artist, chef, and model of the month. Concierge of the month. Doorman of the month. Bulwarks of our community. The front line in our noble struggle for the dollars of the rich and often not famous. In their own words. How does Stacey, an Aquarius who works the door at a strip club for women, keep himself entertained? "My job at La Bare pretty much does that," he explains. Each issue the "What's your ego trip?" page, in which local cognoscenti answer that bold question, presents yet another window on our bodies, ourselves, our naked souls. "A full glass of Bacardi 8 with a full breasted Latina," responds an assistant marketing manager for Bacardi. "Fashion consulting," replies a fashion consultant. "Cutting hair," reveals a haircutter. But Ego Trip cuts even deeper with its regular "Fifteen minutes of fame" interview. Look out, Michael Putney. Here comes the prince of South Florida reporting, the journalist still known as Buster, who recently confronted Miami Beach Mayor David Dermer in a historic Q&A. Buster: "During a commission meeting you said chances are there're just as many people doing illegal drugs at the Mix as there are at the Delano." Dermer: "There are some [clubs] that were bad and there were some that were good. I think Pump was actually one that had a pretty good record.... Since the nightlife industry is so important to the city, we want to make sure it's done properly." Ego Trip could be considered an authority on that topic, thanks to experts such as millionaire former club owner Shawn Lewis, who told New Times he bought the magazine in late 2000. Lewis left the South Beach club industry in early 2001 after a nasty legal dispute with former business partners. But such woes are nothing a cheerful disposition and a keen astrological awareness can't cure. "Keep smiling," advises publisher Buzzy Sklar, "because you never know when you might end up in Ego Trip magazine."


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