Best FM Radio Personality (2000)

Freddy Cruz

As you roll down the highway in your car, the radio blasts the last few notes of the Commodores' sappy hit "Three Times a Lady." Suddenly your speakers begin to rattle. You turn down the volume, fiddle with the bass, adjust the treble. Nothing works. That hum is still there. Not to worry: Your stereo is fine. It's just broadcasting the basso profundo voice of trusty disc jockey Freddy Cruz. Host of the station's nighttime love-song serenade The Quiet Storm, Cruz has been unleashing his sultry Spanish accent over the Hot 105 airwaves for the past fifteen years. Back in 1985 the show was heard 10:00 p.m. to 2:00 a.m. on weekdays. A loyal listening public has made the station number two in the market for the 25-to-54 age category, and now the people get five stormy hours of music per night during the week (8:00 p.m. to 1:00 a.m.) and a special old-school edition on Sunday (8:00 to 11:00 p.m.). After a hard evening on the air, what's a radio personality to do? Why get a day job, of course! For a while Cruz's inimitable pipes could be heard in two languages. After a few years on Spanish-radio WCMQ-FM (92.3), he became the production director for the Spanish Broadcasting System, a local chain of FM radio stations. When does he sleep? He claims to get five hours per night. "People hear me on the radio so relaxed but I'm really hyper," he notes. "I like to stay busy. I like to work." Not that he has to do much of that when guiding his listeners through the storm. In 1985 he spun records on turntables, then moved on to using CDs and tapes. Now thanks to computers, music is brought forth at the touch of a button. Fine by Cruz, who gets more time to take on-air dedications, growl song titles, and chat with the folks at home. "I love it," says the deep-voiced DJ about his long-time job. "The listeners are so loyal. I talk to people who started listening fifteen years ago and now they have kids; some even have grandchildren. I feel like I'm in their living room. I'm part of their family."


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