Fashion-forward Miamians know Wasabi Fashion Kult as the (almost) four-year-old, always-edgy digital mag devoted to underground art, music, and (duh) fashion. To celebrate its milestone anniversary, the brand is launching a unique pop-up boutique in Wynwood.
Their new installment, dubbed "The Kult," is popping up at 167 NW 25th St, just a block from Joey's and Wynwood Kitchen and Bar. The opening party (open to the public) kicks off Thursday, September 13, from 6 to 8 p.m.
The store's style isn't for everyone. In fact, The Kult's owners boldly say so in their marketing materials. Pamela Wasabi, fashion art director (and former Cultist street fashion photographer), told us about the specific style patrons can expect to see represented in the store.
"Our style is inspired by the Harajuku kids, London punk rock scene, and pure girl power. It's loud, bold, colorful, and aggressive. Not everyone is welcomed, because our clothing is not a need but a choice. It's for those who take fashion as a way of expression, the ones who make their own rules, and are completely oblivious to what the 'norm' should be. If you fit the criteria, a red carpet will roll out on your name," she says.
Image courtesy of Wasabi Fashion Kult
If the above style references mean nothing to you, Kult is probably not your cup of tea.
If they do, however, you can look forward to brands like Iron Fist, TRIPP NYC, and Lip Services' new lines CULT and Widow. Some of the girls' fave items of the moment include rock n roll T-shirts, castle-shaped rings, cosmos-splattered leggings, and vintage glasses. All clothing is in the $20-100 price range, and the store won't be carrying more than four sizes per style, but new items will be frequently rotated in.
As far as surroundings, the sharp new digs feature a checkered floor, candy apple-red walls, and '80s-glam-cult gals murals by Kazilla.
According to Wasabi, The Kult is just one piece of the pie. The concept is morphing into a 360-degree business strategy, covering everything from selling clothes to offering production and marketing services. They're also about to launch an online store.
Wasabi said she has a big vision for the brand. "I want Wasabi Fashion Kult to be a one-underground-stop-shop, for fashion individuals ... underground intellectuals, magazines and brands, and artists that need our platform to connect with their consumers."
Covering a lot of ground, for sure.
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So what's next for Kult and the girls behind it? Wasabi says a public wardrobe rental and a combination store/photo studio are next in line.
The Kult is open Tuesday through Thursday 3 to 7 p.m. and Friday to Saturday 3 p.m. till who-knows-when, all through the last day of November. The opening night party runs from 6 to 8 p.m. on Thursday, September 13, and will feature Spiked Lemonades from nearby Wood Tavern and small bites by The Lost & Found Saloon. Nightdrive's DJ Patrick Walsh will be providing tunes, and WFK's girls will be giving away specially delivered Medusa's Make Up goodie bags, full of surprises. The after-party will continue at Wood Tavern.