Three hours before sunset this past Saturday, a crowd of more than 50 people gathered around a small stage at the Wynwood Yard. Organizers took the microphone and announced a few simple rules for the day's activities: There are 12 spots on the map; each team will get its first clue that will lead the group to stop number one, where participants will get their next, and so on. The ultimate goal: Be the first team to solve all 12 and win the very first Wynwood Scavenger Hunt.
The Yard partnered with energetic travel host Cecile Raubenheimer to co-host the festivities. Neighborhood shops Kit & Ace, Shinola, Warby Parker, MiMo Market, Illesteva, Nomad Tribe, Iris Tattoo, Wynwood Letterpress, the Workshop, Orteas, and Boho Hunter contributed to the grand prize that had attendees motivated.
One activation during the scavenger hunt was drawing a team symbol at the Workshop.
Photo by Carolina del Busto
Naturally, New Times signed up with a team and showed up ready to kick ass. After all, our offices are in the neighborhood, so it would be pretty embarrassing if we didn't come in top place.
Our first clue was the most detailed one we would see all day, but after the first two lines — "Pink and blue mural stripe" and "Fashion and social impact" — it was easy to guess Nomad Tribe. After trekking from NW 29 Street to NW 23rd Street, our suspicions were correct. There, our next hint was given, and we were sent zigzagging up and down NW Second Avenue.
The exterior of Nomad Tribe on NW Second Avenue.
Carolina del Busto
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Eventually, as guests could guess, the scavenger hunt cleverly weaved participants through all of the partnered shops. At each stop, we were asked to do a special activation before being shown our next pointer. We took a lot of selfies that day.
Despite all the walking (cough, running) around under a sticky Miami sun, it was an afternoon filled with creative problem-solving among friends. And, for the record, the New Times team completed the challenge in 48 minutes and won. (Sunglasses-wearing emoji here.) The Wynwood Coloring Book team came in a close second.
Saturday's scavenger hunt was the first of its kind for the Wynwood Yard. The pop-up space plans to organize another soon. So if you missed the first round, stay up-to-date by visiting thewynwoodyard.com.