The Webster and Le Bon Marché to Launch All-White Everything Collection
Image by Camilo Rios for The Webster
Wearing all white everything usually is synonymous with headless goats and chicken feet. Aside from all the spiritual connotations, let's not even get into how treacherous a simple task like eating becomes while swathed in a head-to-toe white outfit.
But for luxury South Beach boutique, the Webster, and Le Bon Marché Rive Gauche, the world's oldest department store in Paris, the color white is not to be feared, but embraced -- in bulk.
Come January, the two retailers will debut their all-white, 12-piece capsule collection, exclusively being brought to the masses of Paris and Miami.
A medley of participating fashion houses and brands will have their hand in designing for the collection, though the list of names is being kept under-wraps until closer to the launch date.
Over the years, Laure Hériard Dubreuil, French co-founder and CEO of the Webster Miami, has accrued many collaborations underneath her belt, but none like this before.
Though the concept is new to Miami's shores, the month-long takeover of white is a longstanding tradition for the three-story Parisian department store.
In 1873, Le Bon Marché founder Aristide Boucicault coated his store with nothing but stark-white luxury items right after the holiday rush with his first edition of Mois de Blanch -- Month of White -- and has since been received as an annual shopping triumph over the past 141 years.
"This capsule collection is an opportunity to offer our customers a unique experience. We are innovating, even as we pay homage to our founder Aristide Boucicaut," Chairman and CEO of Le Bon Marché, Patrice Wagner, told Women's Wear Daily.
Today, with the help of Dubreuil, the rue de Sèvres, French department store prepares for its 2015 edition of Mois de Blanch, symptomatic of Miami's scenic white sands and year-round heat.
The collection will be displayed throughout the lobby and the second floor of the South Beach boutique, and will only be available to shop from mid-January to mid-February, keeping it real to the Le Bon Marché's 1873 tradition.
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