The Average Girl's Guide to Swim Week: Ten Events You Can Actually Attend
Folks in the fashion industry aren't as vain as you think. Sure, they fancy a good fashion show of bronzed beauties gliding down a white, cold runway in swimsuits baring minimal coverage -- but it's not always about envy and Lycra monokinis for them.
Sometimes, it's about what happens after the shows come to a halt. Come on, you know what we're talking about: it's the ragers, the bougie exclusivity - dammit, it's the complimentary drinks.
The parties thrown during Swim Week are on another level of epic. But sadly, to get into the majority of these events, you have to know somebody who knows somebody who knows the sister of the promoter throwing the event. In simple terms: its near impossible to squiggle you're way into one of these things.
Luckily, we've rounded up a couple of happenings just as fabulous, if not moreso, than their private party primos; some of which don't even require a swipe of a credit card or the scent of dolla-dolla bills y'all.
Here are the events during MBFW that you -- yes, you -- can get into. Have fun, you crazy kids!
So maybe you didn't get into the Mara Hoffman show this year -- so what? At Funksion: Fashion Week Miami Beach, you get to experience a four-day and night mini-fashion week of runway shows by brands like Barraca Chic, OMG Miami Swimwear, and Soah Swim at the SLS Hotel from July 16th - 19th. Last night, the event opened with a Peroni Emerging Designer Series presenting ten finalists and their Italian-inspired designs. The show was presented by none other than the non-profit organization Fashion Group International; and that's only the beginning -- the rest is yet to come. Just make sure to jump on that VIP list at funkshionfw.eventbrite.com.
In its fourth year, the fashion show fundraiser is set to tell a heroic tale about fashion through lofty gazelles posing as models, dressed in top-dog names like Trina Turk, a capsule collection featuring Style Mafia, swimwear line Kai Lani, Dany Santiago, and Del Toro, to name a few. But perhaps the best part of it all: the open bar. What's more are the free cupcakes they'll be generously doling out from Stella's Sweet Shoppe. Can we say score? Tickets to get into the anticipated event are $150 at the door, but if you snag them up in advance at stylesaves.org they're $125 - we know, it's a steep price to pay for a one-time event. But the benevolence behind this soiree is priceless.
Scavenger hunts aren't just for kids anymore. And on Saturday, July 19th, you'll get to relive your childhood memories all over again by playing a little round of the go-to birthday game while attending Fashion Sense at Sense Beach House from 6pm-9pm. Instead of looking for generic treasures like a toothbrush or an old sock, however, each mission will be completed by taking snapshots with designers like Mamie Ruth and posting said pictures up on social media outlets like Facebook, Instagram, and Twitter. Should you be named the victor, a free lunch at the Local House in Sense Beach House and gratis merch from featured designers at the event will be awarded to you. Of course, there'll be gratis bevies to match that fresh, gratis merch of yours. You can RSVP at email@example.com
Wildfox Swim Week Party
Any party that is being thrown by a high-profile name like Wildfox most definitely has our RSVP. Racked Miami and Wildfox are throwing a "seven hour rooftop rager" that will put your days turning it up in the sorority house to shame. The party will include a killer trunkshow by (drum roll, please) Wildfox on July 19 noon to 7 p.m. And once you give your RSVP to firstname.lastname@example.org, you'll automatically be qualified to score a ticket to their VIP brunch the same day.
Escape Miami Lounge
Guy or girl: who doesn't like to be pampered? With this in mind, Swim Week's lounge of the year, Escape Miami, has loads of good stuff up its sleeve for both you and your beau. The lounge, best known for its top-notch complimentary spa and beauty treatments, also has something for this week's studs to entertain the trunks off them; a gentlemen's corner for haircuts and beard shaves to go hand-in-hand with the beauty parlor set up for the ladies. Other fun shenanigans on July 19 at the National Hotel will be a poolside fashion show, tattoo application, dominos and card games (trust us, it's more fun than it seems), and even some good old-fashioned beach-themed games, before iAccessories got in the way of all physical activity. And while you're there, we highly recommend you check out the Biggest Blogger Photo Shoot Exhibition, shot by Getty Photographer, Alexander Tamargo. Get your lounge on from noon - 5 p.m.
6 Shore Road After Party
On July 20, at 11 p.m., the Freehand's Broken Shaker will be taken over by fashion blogger Natalie Off Duty and 6 Shore Road designer Pooja for the 6 Shore Road After Party. But the Broken Shaker isn't the only one being held captive for the night; for one whole hour there will be an open bar hosted by Stolen Rum. Cut the line and RSVP at email@example.com.
Swim Week is meant to be spent lounging by the pool and soaking up those ultra-violet rays in your skimpiest Brazilian-cut -- because duh, it's Swim Week. And we can think of no better place to do so than the Delano for their massive pool party, Privileged Sundays. On July 20, the swanky hotel will feature the brand Wet Swimwear in honor of MBFW Swim; and DJs like house-phenomenon, Arlette Carlin and nightclub drifter Dave Sol will be throwin' down the jams for the day.
UG x IMG x Stoked x Peroni Late Night
After tomorrow night's shows, spend some quality time with Peroni, UG Strategies, Stoked Entertainment, and Intuit Media Group by way of their Late Night party at Red Room in the Shore Club. The occasion? Why, Swim Week, of course! And because of the wave-crashin', five-day holiday, Red Room and its hosts have decided that all Peroni beverages are on the house. To get in for free, RSVP at ugstrategies.eventbright.com.
Perhaps the most time-worthy event on the itinerary; Allure Lounge will keep you entertained with a bevy of activities. The magazine and expert of all things beauty is anchoring at Hyde Beach in the SLS July 18-20, from noon to 5 p.m. So if you need a breather away from all the runway-chaos, then this is your place to chill and reboot. And while you're there, take full advantage of their beauty treatments like express manicures from Covergirl, suncare sampling from Shiseido, Dry styling from Catwalk by TIGI, and brow-shaping by Tweezerman. Garsh, don't you just love Swim Week?
Nic del Mar Pop-up shop at Soho Beach House
This week, pop-up shops are bound to infest the beach and its surrounding lands. But it's the Nic del Mar pop-up shop at Soho Beach House that really has us, and dozens of others, on the edge of our cabana bed. Saturday, July 19, from 11:30 a.m. - 5:30 p.m., you'll have hours to mingle, sip on some bubbly, and shamefully throw some green faces at rad exclusives from Nic del Mar's resident brands, Mikoh and Indah. Here's the cherry on top: should you mosey into the pop-up shop, you'll automatically be entered to win tickets to the Acacia and Lolli fashion show. Can we getta hell yah? RSVP today at firstname.lastname@example.org.
Send your story tips to Cultist at email@example.com.
Get the Arts Newsletter
Weekly information on all the on goings in the art and event world. Find out what the hot trends are and what's happening this week in our Arts newsletter. Coming Soon.