Ted Baker's aesthetic is at once buttoned up and cheeky, the ideal wardrobe for someone who understands it's all in the particulars. "I'm a huge fan of Ted Baker because it doesn't lack any flair for hidden details," said the MANnequin Party's Gino Campodonico, a Miami fashion blogger and ambassador to the VIP opening.
Take for example the Twain two-in-one jacket Gino was sporting that evening -- a flip of his lapel revealed a chic plum velvet panel. Or consider the two-piece separates for women, some palm frawns and tropical flowers and others tulle and bejeweled, like the Odella tutu. The unequivocal message is that Ted Baker designs for the person you want to be and the person that you are: put together, yet whimsical and undone.
Guests were entertained by Miami-based the French Horn, a gypsy swing and jazz band that complemented the vibe of the evening, a perfect marriage of elegance and kitsch. Well-dressed fashion bloggers snapped selfies in the corner; the far less sophisticated snapped side-boob photos with their hands propped on their hips. Hand carved vintage decanters and crystal glassware adorned the shelves while bartenders hastily served frozen cockOn Thursday night, Miami's fashion glitterati welcomed the latest installment to the increasingly luxe Lincoln Road garage.
Ted Baker London was bursting at the seams as eager shoppers and trendsetters buzzed about, sipping rum runners and piña coladas courtesy of Ron Zacapa and sampling light bites by Shiraz catering - and if you've ever been to an event catered by Shiraz, then you know that the man candy was even tastier than the food. Completely apropos for a brand that made its mark on the fashion world by crafting perfectly tailored menswear that has since blossomed into a global brand.
Ted Baker London designs every store with its location in mind, and the South Beach outpost is no exception. The Lincoln Road shop, the second to open in Miami after the Aventura store, is quintessentially Miami Beach, with an ever-so-slight nod to the brand's English roots. Art deco prints adorned the walls, racks perforated with golden palm trees and umbrellas housed the clothes and a splashing of loud colors and flirty prints completed the look. Crystal chandeliers meant to resemble 'London rain' was the only hint of a British influence. The fashion house seems to understand what Miamians really want to wear.
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Tails in hurricane tumblers with paper umbrellas. Cheesy and yet absurdly chic, Ted Baker's opening hit the nail on the head, bringing us an excellent preview of what's to come.
You can visit the new Ted Baker London at the 1111 Lincoln Rd., Miami.