Super Bowl Commercials 2013: The Subliminal Message Drinking Game

Commercial advertising is practically hypnotism.

Every night, we think we're logging into Hulu because we want to re-watch the first season of whatever TV show we are presently marathoning. But really, we are psychically addicted to a tension-and-release psychic addiction that lures us in with entertainment and then wraps our consciousness in the burning desire to spend money.

In the lead up to the Super Bowl of advertising (which happens to also be the literal Super Bowl), we thought it might be useful to break down some of the more commonly abused subliminal archetypes. Then we added beer, because: football.

See also:
- Iron Man 3 Preview to Debut During Super Bowl XLVII (Video)
- The Ten Sexiest Super Bowl Commercials Of All Time

Upcoming Events

Subliminal Message:: "Chug! Chug! Chug!"

Drinking Game: Chug your beer for the duration of the commercial. 

 If you haven't figured it out yet, the whole point of football is the ridiculously excessive consumption of alcohol. We -- and companies that sell alcohol -- cannot emphasize this enough.

Subliminal Message: "Get addicted to saturated fat and salt"

Drinking Game: A shot of grain alcohol for every commercial depicting a burger, milkshake, candy bar, soda pop, etc.

First you get 'em sauced. And then you unleash a high-sodium, high-cholesterol parade of juicy, mayonnaise-slathered two-patty cheeseburgers. And then you count fat stacks like you're Jay-Z's accountant. Only the dough is all yours.

Sponsor Content


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >