Miami's eternal summer means we're nothing if not unique as far as fashion is concerned. Where else can you strut the streets in sequined hot pants on New Year's Eve? And now, a national site will be keeping 305-ers updated on the sexiest local trends, the hottest gossip, the best sales, and all the breaking news that's fit to
Nationwide fashion hotspot Racked.com is launching in Miami today. And if one recent national headline is any indication ("Ex-Lululemon Staffer Reveals That the Place Was Cult-Like") -- we should be in for some juicy stuff. We spoke to editor Ashley Brozic for the inside scoop.
Racked is a hot commodity in other fashion meccas including New York, Boston, Chicago, Las Vegas, Los Angeles, Philadelphia, San Francisco and Washington D.C.
"Basically the plan is to bring it to Miami and make sure that women had their shopping resource -- not something that was too luxurious but something that was a little bit more for the everyday girl or guy," Brozic explains.
"So we'll be covering anything from an epic sale to a store opening, a store closing -- rumors or buzz about things that are opening, brands coming to Miami, wrap-ups. Today I'm posting where to find metallic apparel all around the city -- from your average boutique to major stores like Nordstrom or Banana Republic," she adds.
The site, a part of Curbed Network (who also run Eater and Curbed) will also offer news by neighborhood and local categories. According to their site, the general audience is mostly female, primarily 21 to 34 year olds and, basically, fashionistas.
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Content will also be based on reader feedback -- so don't be afraid to speak your mind and/or send tips. Miamians certainly aren't shy about sharing their opinions online (as we at New Times know all too well).
"We'll do maps on where to find the best anything -- galleries, street style here and there, anything related to fashion," Brozic says.
Basically, it's a one stop online shop for all things Miami style. Amen. They'll be launching around 1 p.m. today at miami.racked.com, so get ready to start surfing.