In 2013, you more than likely saw Heat spectators of all shapes and sizes putting on for their city by trotting around the American Airlines Arena in Peace Love World's White Hot apparel. What can we say? We love our boys.
The collabo-collection was sold exclusively at the Arena of champs during the second season of the Heat's consecutive championship. And within just seven minutes of arriving onto the scene, the tees were completely sold out.
Needless to say, the collection was a hit. So much so in fact, that the rest of the nations feline b-ball fanatics wanted in on all the love too.
Because the partnership with the Heat had been such a triumph, it was only logical that the NBA grant the Miami-based clothing brand with a license to regale all the other lonely 29 teams across the nation with courtside memorabilia.
That's how the local company's new "I Am Game" collection was born -- and just in time for the finals, too.
Unlike your typical fan gear, the "I Am Game" collection ups the ante in the style arena, offering something more than just your average oversized, perforated jersey.
"Our collection is a reflection of the high quality fabric and design elements we're known for," Alina Villasante, CEO of the Peace Love World Empire, tells Cultist. "I want women to feel chic and comfortable all the time - especially when supporting and celebrating their favorite team."
And it's gotten the nod of approval by some quality clientele, too. So far, the ladies behind the men of the Heat have been spotted basking around town in the newest collection.
"Tracey Mourning and Adrienne Bosh are huge supporters," Villasante says.
Villasante confirms that the "comfy chic" collection will be sold in every Peace Love World boutique across South Florida, the brand's website, and, of course, in the NBA concession channels, NBA.com, and in every NBA store. Sharing is indeed caring.
The collection will retail from $35-$98 - pretty much the Peace Love World standard. Though pricey for some, the courtside support and organic cotton amalgam is worth the cash.
The soft-cottoned brand now represents all 30 teams in the NBA and their closets. But its true love shall always and forever remain sovereign to one team and city in particular.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
"We are a love company," Villasante swoons. "We love our city. We love our fans. And Miami has the best team in the NBA and our city has the most fashionable fans."
Sorry opposing teams. She may say that she loves you, but she still loves us more.