It might seem curious that Budweiser is the title sponsor of a free-spirited, music-meets-wellness festival in Overtown celebrating "our collective soul and the magnetic energy that unites us as a planet." But it really isn't too far-fetched. After all, the "King of All Beers" is an alcoholic-beverage company, and like magnetic energy, alcohol brings people together.
This Saturday, Grand Central Park will host the Budweiser One Love Nutrifest, an 11-hour marathon of social consciousness, community, and environmental awareness set to the music of reggae artists Luciano, Jahfe, and others.
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The festival's main focus is to improve the quality of life of underprivileged citizens via community education, involvement, and volunteer action. And it's aiming to spread the message while remaining as eco-friendly as possible. Saturday's event is zero-waste, a testament the fest's commitment to environmental sustainability. Festivalgoers are encouraged to bring at least two cans of food to benefit Curley's House, an organization that helps feed low-income families, seniors, at-risk kids, and others in need.
Sat., Feb. 18, noon, 2012