FriendsWithYou's budding romance with producer/musician Pharrell Williams isn't exactly news. They haven't exactly been keeping it under wraps lately. But in this month's Paper magazine, the publication does a nice job of talking with Sam Borkson and a super-slim Arturo "Tury" Sandoval about how the superstar is helping them grow their brand.
However, the duo isn't exactly new to these kind of rock 'n' roll partnerships. FWY directed a commercial for Gwen Stefani's Harajuku Lovers fragrance and a Zune commercial featuring adorable puppets set to Santigold's "Say Aha." (In the article, Paper mistakenly calls them "music videos.")
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More recently, Borkson and Sandoval have also been working with South African rave-rap outfit Die Antwoord on their imagery for their current tour.