New World School of the Arts Gets Graphic with Film Posters
Some books make really bad movies -- take Nick Hornby's Fever Pitch. While others, such as There Will Be Blood, have made really, really great movies. Luckily, the students at New World School of the Arts have good taste in both lit and flicks.
At the end of October, NWSA and Centro Cultural Español opened "The Film Poster" at the New World Gallery. The exhibit showcases 50 cutting-edge works of graphic designers from Mexico and the United States. Students were asked to design posters for books that been adapted for the screen, with the hope of reinterpreting the story once again.
Led by New World School of the Arts design faculty, Rosario
Martinez-Canas, and through workshops with world-renowned Cuban graphic
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designer Rene Ascuy, 17 students participated, creating the yet another interpretation
of the narrative.
Martinez-Canas describes the process: "The topic of the workshop
was the Film Poster. One of the requirements of the workshop was that
students had to select three books that were made into films. The
reasoning behind this requirement was that the graphic design solution
students arrived at in their search to resolve their film posters would
ultimately becomes the third interpretation of each story."
In the end,
the students selected 1984 written by George Orwell and directed by Michael Radford; Fight Club written by Chuck Palahniuk and directed by David Fincher; and Memoirs of a Geisha written by Arthur Golden and directed by Rob Marshall.
There was also a simultaneous show in Puebla, Mexico, called
the 11th International Biennial of the Poster, where eight NWSA students also exhibited their posters. The shows in the U.S. and Mexico are duplicates of each other, with the 50 film
posters evolving from the workshops with Ascuy.
According to Martinez-Canas, "The
workshop tested essential aspects of the design such as creativity,
syntheses, and typography as symbol." Overall, the experience with Ascuy
proved to be an incredible opportunity: "Working with Rene Ascuy
challenged the students to use the metaphor as an effective tool of
communication," says Martinez-Canas.
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