NADA Director Heather Hubbs on Basel Trends and a Partnership With Artspace

Heather Hubbs at NADA Miami Beach 2014.EXPAND
Heather Hubbs at NADA Miami Beach 2014.
Photo Courtesy of BFA.com

Among the many art fairs that surround Art Basel Miami Beach, NADA always stands out. The satellite fair is particularly focused on highlighting artists who are underexposed and overlooked by the established art market. Unlike the commercial behemoths around them, these art fairs are less interested in selling and more interested in art for art's sake. 

NADA, or New Arts Dealers Alliance, started in 2003 but fully came onto the scene in 2009 with a move to the Deauville Beach Resort in North Beach. This season, the fair will again move, this time closer to the heart of the action, to the Fontainebleau. Just catty-corner to Soho Beach House, the new venue won't necessarily give the fair a more programmable space, but it will give attendees a more convenient outpost to check off on their weeklong pilgrimage to Miami Beach. 

As Miami slowly swells with a steady influx of art-world denizens, New Times sat down with NADA director Heather Hubbs to get the scoop on what she has planned for this season. Among the many secrets Hubbs shared was a partnership with Artspace and the latest news on NADA's blowout party, NADAWAVE. 

New Times: What are some of the big trends we'll see at NADA and Basel at large? 
Heather Hubbs: We are always interested in producing or collecting artist collaborations, which we see at our fair and around the world more and more. This year, the NADA Shop is releasing NADA x Print All Over Me (PAOM) apparel editions by Mira Dancy, Sara Greenberger Rafferty, Pentti Monkkonen, Amanda Ross-Ho, including a clutch, tie, and button-up shirt. And we worked with our partner Artspace to produce two limited edition prints by Katherine Bernhardt and Michael Bauer. Each print is an edition of 50, priced at $700 each and available at the fair, with proceeds benefiting NADA.

Jessica Stockholder , Two and Fro (2015)EXPAND
Jessica Stockholder , Two and Fro (2015)
Courtesy of ICI

In your opinion, what effect has NADA had on the Miami art scene? 
NADA has made visiting Miami during the December fairs not only an opportunity to see the biggest and most popular artists of a given moment, but the chance to see and experience what's next. This makes Miami a much more viable destination for collectors who want the best of emerging contemporary art. We also strive to provide programming opportunities and events that aren't solely geared towards collectors, but artists, curators, gallerists, and the local arts community. Fairgoers with a moderate budget can visit us and find an artwork to bring home, or even join us for NADAWAVE parties and be part of the experience for the cost of a few beers. This year, NADAWAVE will be on Thursday and Friday night at Beaches Bar & Grill (4299 Collins Ave.), with DJ sets and performances by Juiceboxxx, Jon Santos, and Sporting Life among others.

How do you plan to make NADA stand out from the deluge of art fairs that descend on the Beach during the week?  
NADA is the only major art fair ran by a non-profit organization, which allows us to try new things and take risks each year. Younger artists, newer galleries, and project spaces also tend to be more experimental and our programming reflects this.

What are some of the artists and galleries you're most excited to work with this year?  
I’m looking forward to Los Angeles’s Anat Ebgi who is doing a video booth with Chris Coy and Margo Wolowiec. We’re also working with an array of non-for-profits, as we do every year, such as SculptureCenter and ICI. I’m proud to continue to build relationships with other essential arts-focused non-for-profits. This year, we have 21 new exhibitors, including Paramo, SIGNAL, What Pipeline, Queer Thoughts, and VIVII, so I'm excited to see their debut at the fair. 

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Fontainebleau Miami Beach

4441 Collins Ave.
Miami Beach, FL 33140

305-538-2000

www.fontainebleau.com


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