Documentarian Morgan Spurlock, famous for his 30-day McDonald's binge flick Super-Size Me, and the effects junkfood has on our lives, is now taking aim at how corporations get their brands into films, commercials, and even, literally, our brains.
What stands Spurlock apart from other documentarians is his willingness to push himself into his subjects and get to the ultimate truth of it. He's also funny as hell. And Greatest Movie is by far his funniest film to date (a running gag-of-sorts of him hawking an actual shampoo called Mane N' Tail, that's geared towards humans and equines, is especially hilarious).
But there's also some serious themes explored in the film. Spurlock takes us into the cash strapped boardrooms of the Broward County school district and their search for ad money, as well as a revealing look at Sao Paolo, Brazil, and their amazing new law banning all outside ads.
But the advertising industry is an incredibly risk-adverse industry. All of these companies want to protect these cash cow companies that are paying them all this money all the time. Ultimately what I think this film starts to show is that a lot of these companies probably don't really need these ad agencies.
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