For many, Mercedes-Benz Fashion Week Swim, AKA Swim Week, is just another week for the haves to enjoy, while the have-nots watch from the sidelines. That's somewhat true: the tents at the Raleigh only hosts VIPs and buyers (and the savvy scenester who managed to score a pass), while SwimShow, the trade show at the Miami Beach Convention Center, is meant for buyers and suppliers to meet and discuss business.
So what's the average bikini babe to do?
For you there is the Miami Swim Lounge at Coco De Ville. The pop-up shop, hosted by Scene PR Miami, is an oasis featuring swimwear, accessories, and shoes by local designers, including one of the Real Housewives of Miami.
"We try to host them during a major fashion week," explains Ysset Boan, the 26-year-old president of Scene PR Miami. "We try to make it free and open to the public, because a lot of people love fashion and want to be these events but they are either private or tickets are expensive."
Boan personally picked out all the designers at the pop-up shop, which includes Lila Nikole, Sol De Mar, Peixoto, Beware, Zella Machado, Wet Couture, Aluna, Kariza, Candy Woolley, Maria Sol Fillipi, Xiomara Lisette, and Maqui-USA.
And there is even a certain housewife looking to break it as a designer. Adriana de Moura, better known as the semi-crazy Brazilian from Real Housewives of Miami, will be launching her sunglasses line, Adriana by Selima, at the shop. And for the obsessive Housewives fan, word is she'll be signing autographs.
Adriana de Moura
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Miami Swim Lounge opens Saturday at Coco De Ville (2377 Collins Avenue, Miami Beach), from 6 to 10 p.m. Free and open to the public. Email email@example.com.