Everyone knows there's nothing more valuable than Oprah's seal of approval. A kind word from the queen of talk TV can propel an otherwise unknown brand into the stratosphere. Miami's Peace Love World has been on her radar for a while, and now the local biz has made Oprah's December 2015 "Favorite Things" list, featured in O Magazine. This is the second year the clothing company has earned the honor.
Started by Cuban-born designer and entrepreneur Alina Villasante, the company is dedicated to spreading "peace, love, and happiness," as the name implies.
"Our designs appeal to Oprah, celebrities, and such a wide audience around the world because our mission and message is about spreading positivity — whether it's happiness, peace, love, strength — and we always stay true to it," Villasante says. "No matter what people are hungry for, [you can never go wrong with] more love and positivity. Love attracts love. We use the best-quality fabrics and play with color and design elements, but ultimately, it always comes back to that soulful connection."
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Her hometown is represented in Villasante's designs. "Miami is home, and Peace Love World owes a lot of its success to the support of this community. I find inspiration everywhere here. Our customers keep us fresh. If we can keep the people who have been shopping with us since the beginning coming back for more, I know we're more than a trend."
In addition to its popularity with Oprah, the brand is also a fave among celebs such as Jennifer Lopez, Halle Berry, and Selena Gomez. Peace Love World has also partnered with major brands like Coca-Cola, the Dallas Cowboys, and the Miami Heat.
The "Favorite Things" issue is on newsstands now and features two designs from the company: a new V-neck version of the “I Love Sundays” top and a “Peace Love Oprah” hoodie (available exclusively at the O online store). Being on the list last year definitely boosted sales, Villasante says. "But it's not only the immediate boost you get when the list and magazine comes out; you also see increased brand awareness. For Peace Love World, the greatest benefit is the validation of such a like-minded soul. [Oprah] is an amazing woman, and I'm so proud she chooses to show us her support."