III Points Festival: TM Sisters Created a Colorful Galaxy with Samsung
Enter under the purple monster.
Go through the black door with a red stripe, and step into a white walled alternate Hangar Gallery galaxy. A Samsung Galaxy, that is, as converted by the TM Sisters for the weekend long III Points Festival.
Spread throughout the moderately sized gallery were five 50-inch Samsung Galaxy flat screen TVs and nine white tablets playing the sisters' video art on a loop. Each screen showed a psychedelic, neon backdrop as figures danced; some in slow motion, some in futuristic golden attire, but all matching the beat of the music playing on the loudspeakers.
At first, the room seemed plain and bare - and with the small crowd in attendance when we stopped by, even more so. But viewing the works in an intimate setting proved far better than dodging crowds. Each video had its own personality, and the longer you stared, the more enticing it became.
The artwork seemed to focus on the human body in general, rather than individual people. The assortment of flashing colors and gyrating bodies gave the illusion of a futuristic, outer space club. If you looked at the videos long enough, you'd find yourself wanting to be a part of that galactic club and wishing to be engulfed by a sea of neon.
"I think it [all] looks beautiful, and it's a great collaboration between Samsung Galaxy and the TM Sisters," said Mike De Rienzo, Samsung Galaxy representative.
The eye-catching hues of the artwork appeared crystal clear - and certainly in high-definition -- on the Samsung Galaxy screens, so it was hard not to stare. As De Rienzo pointed out, "the displays really highlight the art."
De Rienzo commented on how the size and set up of the gallery attributed to the success of the video art, saying how "it really optimizes creativity and everything that we look for when seeking to partner." Having all the lights off allowed for better visibility of the looping videos and "put a focus of their art and the tablets;" all in all, the darkness and size "set a good vibe," said De Rienzo.
David Jones, the go-to guy for all things technical and Samsung, told us how simple it was to help the sisters set up the exhibit: "All you do is hook it up and drag your files." Jaw-droppingly easy. When we asked if the same thing could be done with an Apple iPad, Jones chuckled said, "Of course you can't." Guess we can add one more dimension to III Points; in addition to art, technology, and music, there was also savvy product placement.
The majority of the setup was spent "taking the time to transfer all the files over to each tablet and deciding which videos go on which walls," said Jones. Once the TM Sisters told Jones which TVs and tablets should play what, he pretty much just "uploaded them to each of the devices and made sure they played correctly."
Jones stayed throughout the night to make sure no technical issues ensued (they didn't) and the videos played smoothly (they did).
Throughout the early part of the night, the sisters themselves, Tasha and Monica, were seen walking around and taking pictures on their smart phones of their video displays. At one point, the sisters began dancing in front of a TV screen mirroring their own digital artwork.
For more of the artistic duo, you can always see their installations on the walls and floors of the David Castillo Gallery.
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