It landed a spot in Forbes’ "Ultimate Father’s Day Gift Guide." And it was driven around by the “King of Miami” himself, Dave Grutman. The iconic Moke heritage car was made famous in the 1960s by Brigitte Bardot. Launched in May, the “20th-century collectable car with 21st-century sex appeal” is already in high demand.
The redesigned heritage car — which has been spotted on the streets and sands of St. Barth’s, Miami, and Palm Beach and comes in bright, bold colors — brings back fond memories and nostalgia. “The best way to describe [the Moke] is someone’s first kiss,” Moke USA managing partner John Temerian says. “You remember that happy or loving moment where you were at the beach or you were on an island. So I think what Moke does is it translates that emotion from that time to present day.”
In the late 1950s, the Moke was intended to be a British military vehicle. However, that didn’t quite happen as planned. It was available to the public in 1964 and several years later became popular with celebrities such as George Harrison. Then it was featured in iconic photographs of Bardot and in classic James Bond films. “With their first round of cars in the '60s and '70s, they sold nearly 40,000 cars," Temerian says, "which, for back then, was a lot for something that’s essential a toy or a beach car."
Moke USA on Instagram
Now, more than 50 years later, the Moke has been redesigned to combine its classic look and feel with modern safety features and convenience. The body paint comes in eight vibrant, Instagram-worthy colors, including red, orange, camouflage, blue, and pink, and the removable top comes in black, white, or tan. (The grill and front bumper can also be customized.)
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Additionally, the Moke is available in two four-seat models: electric, called the “e-Moke,” and the original gas model, the “Gas Moke.” The price for a base model starts at $24,950. Additional customization, which features an updated paint option, grills, and bonnets, ranges from $25,000 to $33,275. Plus, the car now includes modern technology such as a stereo and a USB outlet, as well as power steering, 14-inch alloy wheels, and weatherproof seats, making it a fun vacation mobile for 2017.
“It’s wild now experiencing the Moke and having it out and about in Miami, or in Palm Beach or in St. Barths,” Temerian says. “There’s been such a love and passion for the brand from day one — it’s like a cult following in a way. I can’t tell you how many people I’ve met that remember the original car, owned an original car, or have experienced an original car.”
The Moke is sold in Miami by Moke USA, located at 2100 NE Second Ave. For more information, call 305-542-8520 or visit mokeus.com.