How a Size-12 Hero Sunk American Apparel's "Booty-ful" Model Search
I grew up chubby.
As a baby, it was cute. But in the JC Penney boys section, it was downright embarrassing.
Until I outgrew children's clothing, I wore a size "husky." I didn't realize it at the time, but it was retail's clever way of calling me fat.
"Should I bring him those in a husky," the sales clerk would ask my mom as I struggled to fit into a pair of Arizona Jeans. "They might fit him a little better."
While I'm still relatively husky, shopping for clothes has been reasonably comfortable as an adult. I've embraced my chubster body.
But I can totally relate with Nancy Upton, the "booty-ful," size-12 model who's basically telling American Apparel to eat a dick.
A few months ago, American Apparel decided to introduce an XL size to their women's line, the equivalent of a 12/14 (keep in mind the average women's size is 14). To promote the big news, the notoriously skinny-hipsters-only company started an international search for a "booty-ful," plus-sized model and called the contest The Next BIG Thing.
Appalled by the company's lack of respect for big girls, Upton had her friend snap sexy pictures of her taking a bath in ranch dressing and devouring greasy chicken wings. Then, she entered the contest and received the most votes. However, she's not American Apparel's latest cover girl.
Instead, American Apparel's choose "to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company."
While we think Upton's a hero, American Apparel clearly thinks otherwise.
Granted, Upton doesn't want to be the face of American Apparel. She embarked on a journey to shed light on the company's insensitive marketing gimmick, and now American Apparel's portraying her as some misinformed consumer.
We doubt American Apparel ever intended on introducing an XL line, but its $160-million debt load pushed them into selling clothes that fits the average American woman.
But seriously, Xtra Large? Even husky sounds better.
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