H&M's South Beach Pop-Up Shop: A Pre-Opening Sneak Peek
All photos by Stephanie Araujo
Mega chain H&M has been teasing us for two years already with talks of bringing in a Miami storefront. The permanent store is set to finally open its doors in the fall. But H&M just couldn't wait that long to please the Magic City masses.
So they've decided to open an H&M pop-up shop for the summer, debuting tomorrow at noon. But we got a press-only sneak peek at the inside earlier this afternoon. Read on for a glimpse of what'll be available tomorrow.
We attended a press-only opening (hello, mimosas and sparkly water) early this afternoon, and the results were, well, interesting.
For starters, the store has more of a Miami feel, with H&M loves Miami logos adorning the walls and sand-colored flooring. The store is definitely smaller than most H&Ms we've come across (and we've been to quite a few!) at only 3,380 square feet, which means only one thing: Tomorrow at 12 noon, expect a feeding frenzy for major discounts. (Even some members of the press were quite loudly disappointed that they weren't allowed to raid the racks, VIP-style.)
Watch this space for a more detailed list of looks worth throwing a few elbows to snag tomorrow. But in the meantime, here's a quick rundown: dress tanks for less than $5, plenty of accessories for under $20, and statement pieces for under $50. The whole store is themed around the latest summer trends in chic colors like vibrant neons, acquatic blue tones, and soft pastels.
H&M Pop-Up Shop, at 1669 Meridian Avenue, Miami Beach. 305-695-0324. Open from June 1 at noon through September. For more information, visit hm.com.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Miami, delivered to your inbox Monday through Friday.